Enable users to start and end incidents without leaving Mattermost so that the conversation can be centralized.

Enable user to share a checklist during an incident so that it’s clear what to do.

Enable users create checklist templates ahead of time so that it saves time when starting an incident.

Enable users to access past incidents in a central place so that postmortem is easier.

Enable users to control incident visibility so that only the right people can access that information.

Enable applications to add people to channels on incident start so that it saves user from repeating the same task.

Polish the user experience based on the learnings so far so that the product meets our quality bar.