Enable system admins to configure system-wide branding (themes, logos, login screen elements) that:

• Align the platform with organizational brand identity

• Are simple to configure and maintain

• Provide controlled flexibility without risking UI breakage

• Apply across web, desktop, and mobile clients

System administrators (often technical, security-minded, time-constrained)

Admins in regulated environments:

• Prefer guardrails over freedom

• Expect predictable defaults

• Want reversibility and safe experimentation

End users who experience branding passively (login → workspace → ongoing usage)

• No system-wide default or enforced themes

• No custom login screen styling (colors, backgrounds, imagery)

• No header or login logo placement options

• No ability to hide “Create account” CTA

• No custom CSS on login page