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  • Work with Product Managers to connect with customers

  • Empathize with customer to gain an understanding of the problem space

  • Research Conduct competitive research to discover how others have solved similar problems (competitive research)

Solution definition

  • Gather requirements based on customer empathy activities

  • Facilitate idea-generation activities with team members to source potential solutions to the problemConduct further competitive research

  • High-level designs to communicate core solutions proposals to customers

  • Validate possible solutions with customers (or the customer success team as proxy)

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